You're probably wondering — how did this all come together?
I can tell you this entire brand would not exist if I hadn't chosen a journey toward health and happiness. I made a choice to face the fear within myself — the "I can't, it's too much money, no one is going to buy it" story — and decided to do everything I could to create something truly special, and walk into the fear of building a brand on my own, for myself.
Why a silk pillowcase? I've been a hairstylist for 24 years and have owned my salon, Maison Le Drew Costello, for over a decade. I got tired of hearing my clients say: my blowdry doesn't last, my hair's frizzy, my scalp is dry, my ends keep breaking. These women were doing everything right — the proper products, the proper maintenance — and it clicked. A treatment that didn't involve the shower, a Sunday routine, or a trip to see me. A pillowcase.
So off I went — researching quality, embroidery, the characteristics of silk — until I found something I could genuinely stand behind and offer to my clients and to women everywhere who deserve better beauty sleep.
Why "Butter"? Driving home one day, I asked myself: what word would look good on a pillowcase, make me laugh, and feel like me? I love butter. I put it on everything. I call my blondes "butter." I tell my friends to butter it up. And what does silk feel like? Butter. Done.
Why these colours? Each pillowcase is inspired by the crystal bracelets I wear — Rhodonite, Labradorite, and White Jade — representing the lessons I've learned along the way: to dream, grieve, balance, love, forgive, accept, and breathe.
So, here it is… enjoy your butter. silk pillowcase.
XO,
Ceilidh Costello
From Luxury Hairstylist to Manifestation Mentor: A Journey Rooted in Self-Worth
BUTTER BEAUTY FOUNDER CEILIDH COSTELLO
For over 20 years, I worked in the luxury beauty industry—styling celebrities, working fashion shows, and running my own high-end salon for a decade. From the outside, it looked glamorous. But on the inside, I struggled with self-worth, always doing more for others while neglecting myself.
In 2019, I created Butter Beauty to give women a way to care for themselves when they felt they couldn’t. What started as beauty tools has evolved into something greater: rituals of self-worth, self-love, and manifestation.
After becoming a mother and choosing to heal—with the guidance of my mentor, Kathleen Cameron—I closed my salon in 2023 to embody a new chapter of presence, peace, and abundance. Today, as the founder of Butter Beauty and an Elite Mentor in the House of Manifestation, I guide women to slow down, honor their worth, and create lives filled with beauty and freedom.
✨ Butter isn’t just a brand—it’s a reminder: you are worthy of beauty, ease, and abundance.