The Courage Behind Closing My Salon & Choosing Worthiness

I’ll never forget the day I locked the salon doors for the last time. For ten years, that space had been my world. Twenty-seven employees, thousands of clients, endless hours of creating beauty for others. On the outside, it looked like everything I had ever dreamed of. But inside, I was unraveling.

I was exhausted. I was chasing worth in numbers and productivity. I thought if I just gave enough, achieved enough, sacrificed enough—that one day I’d finally feel good enough. But the truth is, everything I built was for everyone else. My staff, my clients, even my family. Never for me.

When I made the decision to close the salon, I was terrified. Terrified people would say I failed. Terrified I would confirm my deepest fear—that I wasn’t worthy of success, or love, or rest. It felt like I was letting go of my identity, my security, and everything I thought defined me.

But what I thought would be the end became the beginning. Closing my salon wasn’t a failure—it was freedom. For the first time, I chose myself. I chose worthiness. I chose healing.

That choice opened doors I never could have imagined. Butter Beauty became more than products—it became a reminder to slow down, to care for yourself when life feels overwhelming, to create sacred rituals of self-love. And alongside my mentor, Kathleen Cameron, I stepped into a life of presence, abundance, and freedom that I once thought was impossible.

The manifestation wasn’t the business, the clients, or the numbers. The manifestation was the courage to choose myself—and the life that unfolded because of it.

Sometimes the bravest thing you’ll ever do is let go. Not because it’s easy, but because your soul knows there’s something more waiting for you. Closing my salon didn’t break me. It set me free.

💫 And that’s the truth I want you to carry with you: when you choose worthiness, you never lose—you expand.

xo, Ceilidh